I commented on a discussion thread that resulted in a brief to develop an employee promise for a large corporate client.
The organisation in question has four divisions, and has been absorbing new companies into its structure over the last few years. The aim is to preserve and reinforce the organisational culture through this period of change.
The brief is to provide the company with a range of employee engagement tools - to capture the views of different groups (from talent pool to long servers, graduates to front line) and consolidate them in a three part employee promise to all who work for them.
The starting point is investigation into psychological contract research to ensure that we are tapping into different elements of the relationship between employee and employer. These are then addressed in the design of accessible focus groups, on-line surveys and structured telephone interviews to be delivered locally.
Important to remember that the workforce are largely blue collar - and so some hygiene factors may be important, as well as aspirational and self-actualising factors. Also, command of the English language and cultural issues may come to bear on the views expressed.
A challenging piece of work - but ultimately satisfying in its potential impact.
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